I love the conceptual phase of projects. Scribbles, sketches and ideas in the middle of the night.
Sadly (and probably rightly) not every concept ends up seeing its way to the outside world. Some are shelved completely while others sit quietly hoping to be brought to life one day.
I thought I’d share a few of my favorites from time to time.
A few years ago dentist Martyn Sweet asked me to come up with an identity for his new practice Kingston Beach Dental. I couldn’t resist a play on Sweet Tooth of course (what are the odds?) but the final logo design was probably the right balance of professional and playful.
The final logo is on the right.
And for a Hobart-based green grocer. Quality, affordable and local produce – the Apple Tree shop.
And another for an interesting eatery on the outskirts of Sydney. The concept was for a community focused, open kitchen, shared table restaurant/cafe. A project postponed but a great idea…