PRO BONO PUBLICO – PART 2

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Another very worthy project I’ve been working on is an identity for the annual Tasmanian fundraising event ‘Breats Out for Research!’.

Founded by Nicole Darcy and supported by a dedicated Hobart and Launcestion committee, Breasts Out for Research raise funds to help the National Breast Cancer Foundation achieve their goal of zero deaths from Breast Cancer by 2030.

The event has grown over the last few years and Nicole and the BOFR committees agreed it was time for a more unified and eye-catching identity.

The identity had to work on two levels (as is often the case with not-for-profit and fund-raising organisations). On the one hand it had to reflect the fun nature of the event and appeal to the target audience (women of all ages) but also had to communicate the mission and present well to media and sponsors.

We developed a couple of versions of the logo similar in spirit to the famous  I HEART NY logo. One version incorporates an abstract pink ribbon to tie it back to the NBCF cause.

I’ll post more about this project as well as some images of the logos application soon but for now, a few pics of the new logo.

If you’d like to know more about Breasts Out for Research you can find them on facebook and make a donation here at Everyday Hero.

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