TummyTie Back to Projects

Product logo and identity

Tummy Tie is an elasticised strip designed to allow women to continue wearing their jeans comfortably during and post pregnancy.

With other similar products on the market, it was important to communicate the simplicity, subtlety and functionality which sets Tummy Tie apart. The logo and identity were designed to show buyers at a glance how the product works.

The identity was applied to product label and packaging, stationery and website.