TummyTie Back to Projects
Product logo and identity
Tummy Tie is an elasticised strip designed to allow women to continue wearing their jeans comfortably during and post pregnancy.
With other similar products on the market, it was important to communicate the simplicity, subtlety and functionality which sets Tummy Tie apart. The logo and identity were designed to show buyers at a glance how the product works.
The identity was applied to product label and packaging, stationery and website.