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Identity

Little Big Stuff is an international sales agency and distributor of children’s wear.

The client came to the studio in need of both a name and a brand/identity for their newly formed company.

We had to keep in mind that they had plans to expand to a broader market including men’s and women’s wear as well as home wares. The name had to be flexible enough to allow for this growth – Little Big Stuff was the result.

The look and feel of the identity had to be professional, warm and approachable.

The logotype was developed in conjunction with the ‘2 thumb’ graphic and the supporting type, colour and photographic style are simple, playful and soft.

The identity was then applied to stationery, website, promotional items, packaging and clothing labels.