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Another very worthy project I’ve been working on is an identity for the annual Tasmanian fundraising event ‘Breats Out for Research!’.

Founded by Nicole Darcy and supported by a dedicated Hobart and Launcestion committee, Breasts Out for Research raise funds to help the National Breast Cancer Foundation achieve their goal of zero deaths from Breast Cancer by 2030.

The event has grown over the last few years and Nicole and the BOFR committees agreed it was time for a more unified and eye-catching identity.

The identity had to work on two levels (as is often the case with not-for-profit and fund-raising organisations). On the one hand it had to reflect the fun nature of the event and appeal to the target audience (women of all ages) but also had to communicate the mission and present well to media and sponsors.

We developed a couple of versions of the logo similar in spirit to the famous  I HEART NY logo. One version incorporates an abstract pink ribbon to tie it back to the NBCF cause.

I’ll post more about this project as well as some images of the logos application soon but for now, a few pics of the new logo.

If you’d like to know more about Breasts Out for Research you can find them on facebook and make a donation here at Everyday Hero.


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Thanks Wikipedia. I just learned something new… For the Public Good. I like that!

Its nice to volunteer to do the odd design job to help out a friend or support a good cause – gives you that warm fuzzy feeling and you know that your efforts are truly appreciated.

I try to give these projects as much time and consideration as I would a paid project. Its a great challenge to design for organisations or events with limited resources. Designs need to be flexible, user friendly and

I’ve had fun with a couple of projects lately…

The first – an mini identity for Taroona Seaside Festival.  It’s my first year of having school-age children and it never takes long for committees to figure out where your talents lie!

I spend literally hours drawing ‘families’ with June so the illustration for this poster was just a progression from these drawings. I also have a bit of a nostalgic passion for seaside festivals so gave it a bit of a retro spin with the Sailor Jerry-esque adornments!

School children we supplied with black and white versions to colour in and for those more adventurous, a ‘blank’ version to design their own poster.


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The Calendar again. What a great project to work on. This year Goppion (client) and Fabio Fedrigo (creative director) suggested a photographic approach. Portraits of coffee drinkers. Great – a challenge! The first idea was to ask friends to take a phone self portrait with their favorite coffee cup, but while I had some enthusiastic responses the results were too varied. So I pulled out my (not so) trusty Canon and made a few calls to friends and friends of friends. Lucky for me there is a high proportion of really interesting people (modestly) willing to be photographed within a stones throw of my studio. Artists, travellers, students, curators, blacksmiths, kitchen gardeners… The past 3 weeks have seen a lot of pastries, a lot of coffee and a LOT of photo processing (the less fun part). The calendar only appears in Europe but I plan to produce a limited edition box set of all the best shots for participants and helpers via clever Sydney company ‘Origami.

As the calendar hasn’t been released yet I’d better hold off on publishing any of the images…so for now here’s what my friends were drinking…

Next job like this I buy myself a new camera!