I love the conceptual phase of projects. Scribbles, sketches and ideas in the middle of the night.
Sadly (and probably rightly) not every concept ends up seeing its way to the outside world. Some are shelved completely while others sit quietly hoping to be brought to life one day.
I thought I’d share a few of my favorites from time to time.
A few years ago dentist Martyn Sweet asked me to come up with an identity for his new practice Kingston Beach Dental. I couldn’t resist a play on Sweet Tooth of course (what are the odds?) but the final logo design was probably the right balance of professional and playful.
The final logo is on the right.
And for a Hobart-based green grocer. Quality, affordable and local produce – the Apple Tree shop.
And another for an interesting eatery on the outskirts of Sydney. The concept was for a community focused, open kitchen, shared table restaurant/cafe. A project postponed but a great idea…
10 months and 240 pages later Great, Grand & Famous Champagnes has won the 2011 Gourmand Wine Book Award for best Australian book in the category “French Wine”. The book will now compete against winners in this category from other countries, with the winner “Best in the World” to be announced at the Paris Cookbook Fair in March 2012.
That has to be worth a celebratory glass of Prosecco.
Happily my first project back in Tas was for the wonderful Arts Tasmania – the Tasmanian Government’s arts funding, policy and advice body.
The handbook is a practical guide for Tasmanians working in the arts and cultural sector. It provides information on opportunities and funding through Arts Tasmania’s grants and loans programs.
The 2013 book was designed to be a handy A6 pocket size. 12pt type and a simple image and text grid were adopted throughout for accessibility, easy reference and the design was conceived to fall in line with the Tas Gov style (despite attempts to sidestep the swishy brand strip!).
The handbook is a great resource and it was a pleasure working on the project with the team at Arts Tas.
Today I went out to Print Applied Technology’s factory for a press check on the cover. I love seeing all the equipment in action from the presses to the binders. The new presses are impressive and highly efficient but it’s the older equipment like the Heidleberg letterpress that I’m really interested in. While they aren’t really used for traditional letterpress printing any more they are still used for foil stamping and die-cutting. Each operator is so knowledgeable and experienced in their field – I really enjoyed talking with them about their work. The highlight for me though was a trip upstairs to the bookbinding room. Old presses, cast type, leathers and ‘linen’ for binding and a craftsman called Milton. His skill, attention to detail and patience are remarkable.
Thanks to Bob and Dallas for showing me around.